This summer, movements are up against a wall.
Major political events, nonstop media cycles, and public fatigue are making it harder than ever for campaigns to break through.
The same tactics that once worked are no longer enough, leaving many groups with clear goals and targets but without tactics that can cut through, capture attention, and move people to act.
Beyond the Noise is a 3-part online training where teams design creative, high-impact tactics that can break through, make their issue relevant, and build momentum toward winning.
This training is offered by the Ayni Institute in collaboration with the Climate Resistance Incubator and is led by Ivan Marović, one of the leaders of the Serbian student movement Otpor! and author of The Path of Most Resistance: A Step by Step Guide to Planning Nonviolent Campaigns.
What you’ll do
Work in a team to:
- Identify your target audience and the behavior you want to change
- Clarify the message your tactic needs to carry
- Learn how to use tactics to move your goals forward
- Develop multiple potential tactics designed to break through and get attention
- Select and refine one tactic to move forward
- Build from that tactic to generate momentum and move your issue toward a concrete win
This summer, movements are up against a wall.
Major political events, nonstop media cycles, and public fatigue are making it harder than ever for campaigns to break through.
The same tactics that once worked are no longer enough, leaving many groups with clear goals and targets but without tactics that can cut through, capture attention, and move people to act.
Beyond the Noise is a 3-part online training where teams design creative, high-impact tactics that can break through, make their issue relevant, and build momentum toward winning.
This training is offered by the Ayni Institute in collaboration with the Climate Resistance Incubator and is led by Ivan Marović, one of the leaders of the Serbian student movement Otpor! and author of The Path of Most Resistance: A Step by Step Guide to Planning Nonviolent Campaigns.
What you’ll do
Work in a team to:
- Identify your target audience and the behavior you want to change
- Clarify the message your tactic needs to carry
- Learn how to use tactics to move your goals forward
- Develop multiple potential tactics designed to break through and get attention
- Select and refine one tactic to move forward
- Build from that tactic to generate momentum and move your issue toward a concrete win
Retreat Format
Session 1: Analysis & Message
Clarify your target, the behavior you want to shift, and the message your tactic needs to carry.
Session 2: Tactic Design
Brainstorm and develop a concrete tactic using a structured framework.
Session 3: Build from the Tactic
Select one tactic to move forward, receive feedback, and create a clear plan to implement it so it drives your campaign forward.
Who should attend
This training is for teams working on a campaign, issue, or organizing effort, including:
- Organizing teams
- Activist groups
- Volunteer-led teams and coalitions
- Groups that want to strengthen their tactics and increase their impact
Teams of 3–5 participants are required.
This training is team-based and designed for groups that will work together throughout all sessions. Individual applications will not be accepted. Bigger or smaller teams may be considered and must be approved through the application.
Training Details
Training Details
Dates: May 4, May 7, May 11
Time: 5:00–7:00 PM ET
Format: Online (Zoom)
Cost: Free.
Spots are limited. This training will run with a minimum of 25 participants.
Early applications are encouraged to help confirm the training.
Application Timeline
Priority deadline: April 20
Applications will be reviewed on a rolling basis until April 27 or until capacity is reached.